UIUX | ElkyBros

Client - Port Solent

Create an art installation for visitors to interact with, which is off the main path location.

Ways to find out what’s going on in Port Solent.
Encourage visitors to location.
Artwork must reflect location.
Must be outside, so has to be weatherproof.
Easy to access / connect.
Stay longer at location.

UX - Port Solent Visitors

Families – Events, Day out, Shopping, Eating out and Playground.
Couples – Day out, Dining and Night Out.
Friends – Events, Shopping, Eating out and Night out.

Events held monthly in Port Solent including: Car shows, Kids clubs, Comic Con and Markets.

Locals: Stop for a coffee and relax next to the Marina.

Opening Times: Shops, Restaurants and coffee shops open for breakfast, lunch and dinner plus nightlife.

Access to Tech: Mobile phones & Tablet users.

Wants, Needs and Objectives.

Feedback from visitors to Port Solent Marina.

Easy access to best deals for shops and restaurants.
Map showing the location of the shops and restaurant deals.
Map of other locations like the playground, events and markets with times and dates.
Happy to interact with mobiles to find information.
Like the idea of an Interactive art installation.

Objectives:

Look into different ways to showcase the information.
Ways to interact with artwork – Use of mobiles to access information.
Materials to use for artwork.

Brainstorming and Experimentation / Testing

Key Problems visitors have finding information which needs a solution.

Website only shows what shops and restaurants are onsite, not location or deals.
Clients problem is visitors not visiting shops and restaurants off the main walk way.
Location for artwork hidden away, and needs to bring visitors to that location, to help shops etc in that area.
Reason for visitors to stay longer at location.

Possible Solutions include:

Artwork reflecting the objectives: Families – Shops & Playground links
Couple – Eating out with links to deals.
Someone sitting on a bench reading a book – Link to art galleries, authors etc..

Create a prototype, test one first and get feedback before creating the whole set.

Final Solution - Interactive Art Installation.

Design process from prototype feedback:

Drawings of each objective – Family shopping, couple dining out and a kid sitting on a bench reading a book. (Artwork created in Illustrator)
Cut them out as stencils ready for spraying onto walls. ( Spray cans were used as the medium due to its weatherproof qualites, and it’s art relation to graffiti art.
QR codes for interating with artwork for information. ( Mobile phones mainly)

Solution:

Encouraged visitors to venture off the normal path and Interact with artwork for deals and information.
Visitors stayed longer at location, taking photos along side the artwork.

Reflection: Awaiting Port Solent to update website for links to deals and maps. Had to link to standard website until finished. Apart from that it was a success with visitors interacting with the art in different ways.

Client - Port Solent

UX - Port Solent Visitors

Wants, Needs and Objectives.

Brainstorming and Experimentation / Testing

Final Solution - Interactive Art Installation.

Restaurant Locations & Deals

Shop Locations & Offers

Local Artist & Authors.

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